# Competitor Research Prompt

Build an ethical competitor research brief that distinguishes evidence from inference.

## Prompt

Create a competitor research brief for {{company}} in {{market}}.

COMPETITORS:
{{competitors}}

EVIDENCE:
{{evidence}}

DECISION THIS RESEARCH SHOULD SUPPORT:
{{decision}}

Use only lawful, public, or authorized information. Do not request private data, impersonation, scraping that violates terms, or deceptive contact.

For each competitor analyze:
- target customer and positioning;
- product or service scope;
- pricing evidence and packaging, clearly dated;
- acquisition channels and messaging;
- customer proof and recurring complaints;
- visible strengths, constraints, and strategic signals.

Label every statement as observed fact, sourced third-party claim, or inference. Include the source and date when provided. Compare competitors in a consistent matrix. Identify white-space hypotheses, but do not equate absence of evidence with absence of capability. End with implications for the stated decision, five questions requiring primary research, and a monitoring checklist.

## How to use

Provide named competitors and dated public evidence such as pricing pages, customer reviews, product docs, or campaign examples.

## Examples

Example input: three regional payroll providers, pricing screenshots, review excerpts, and a decision about market entry.

Expected output: sourced profiles, a comparison matrix, cautious white-space hypotheses, decision implications, and research gaps.

## Variables

- company: The organization commissioning the research.
- market: The product category and geography.
- competitors: Named organizations to compare.
- evidence: Dated public or authorized source material.
- decision: The decision the brief should inform.

Version: 1
Author: JRamos / John Ramos
License: All Rights Reserved

Initial original UMG Prompt Library release.