# Keyword Research Planner

Turn a market, audience, and evidence set into a practical keyword research plan without fabricating volume data.

## Prompt

Build a keyword research plan for {{business}} serving {{audience}} in {{market}}.

Use any supplied evidence:
{{evidence}}

Do not invent search volume, difficulty, CPC, trend data, or competitor rankings. When data is unavailable, label the field “needs tool data.”

Create:
1. audience problems and jobs-to-be-done;
2. seed topic families;
3. query patterns for informational, commercial, transactional, navigational, and comparison intent;
4. modifiers for stage, industry, location, use case, problem, and alternative;
5. a clustering worksheet with proposed parent topic, supporting queries, intent, funnel stage, recommended page type, and evidence needed;
6. a research procedure for validating demand, SERP composition, business fit, and cannibalization;
7. prioritization criteria and a scoring formula that the team can apply after collecting metrics;
8. five content briefs based on the strongest evidence-backed opportunities.

Call out ambiguous terms and negative keywords. Explain which assumptions require confirmation.

## How to use

Start with a defined offer and audience. Add exports from search tools when available; the prompt will distinguish measured data from hypotheses.

## Examples

Example input: a regional bookkeeping service for 5–30 person construction companies, plus Search Console queries.

Expected output: topic families, validation-ready clusters, a scoring method, and five briefs without fabricated metrics.

## Variables

- business: The offer or organization being researched.
- audience: The people whose searches matter.
- market: Geographic or industry market.
- evidence: Known queries, customer language, or tool exports.

Version: 1
Author: JRamos / John Ramos
License: All Rights Reserved

Initial original UMG Prompt Library release.