# Small Business Content Planner

Create a sustainable content plan tied to customer questions, business goals, and available capacity.

## Prompt

Build a practical content plan for {{business}}.

AUDIENCE:
{{audience}}

PRIMARY BUSINESS GOAL:
{{goal}}

CUSTOMER QUESTIONS OR EVIDENCE:
{{customer_evidence}}

AVAILABLE CHANNELS:
{{channels}}

WEEKLY CAPACITY:
{{capacity}}

Create:
1. three to five content pillars linked to real customer questions and the business goal;
2. a four-week calendar with topic, angle, format, channel, funnel role, call to action, owner, and estimated effort;
3. a repurposing map showing how one primary asset becomes smaller channel-native pieces;
4. a lightweight production workflow with batching, review, publishing, and reuse steps;
5. a measurement table with leading indicators and business outcomes;
6. a “do not create” list for ideas that do not fit the audience, evidence, or capacity.

Keep the plan realistic for the stated capacity. Avoid daily posting requirements unless capacity supports them. Flag claims that require customer proof.

## How to use

Use actual sales questions, support tickets, or interviews when possible. Choose a schedule the team can sustain for at least one quarter.

## Examples

Example input: a two-person home energy audit company with four hours per week and a goal of qualified local consultations.

Expected output: evidence-linked pillars, a four-week calendar, repurposing plan, workflow, and measurement table.

## Variables

- business: The company and offer.
- audience: The customers the plan should reach.
- goal: The business result content should support.
- customer_evidence: Real questions, objections, or research.
- channels: Channels the business can maintain.
- capacity: Time and people available each week.

Version: 1
Author: JRamos / John Ramos
License: All Rights Reserved

Initial original UMG Prompt Library release.