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Competitor Research Prompt

Build an ethical competitor research brief that distinguishes evidence from inference.

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01 / CUSTOMIZE

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PROMPT / LIVE PREVIEWPlain text
Create a competitor research brief for A company evaluating its market position in Define the market precisely..

COMPETITORS:
List three to five competitors.

EVIDENCE:
Paste source notes and dates.

DECISION THIS RESEARCH SHOULD SUPPORT:
Choose a positioning opportunity.

Use only lawful, public, or authorized information. Do not request private data, impersonation, scraping that violates terms, or deceptive contact.

For each competitor analyze:
- target customer and positioning;
- product or service scope;
- pricing evidence and packaging, clearly dated;
- acquisition channels and messaging;
- customer proof and recurring complaints;
- visible strengths, constraints, and strategic signals.

Label every statement as observed fact, sourced third-party claim, or inference. Include the source and date when provided. Compare competitors in a consistent matrix. Identify white-space hypotheses, but do not equate absence of evidence with absence of capability. End with implications for the stated decision, five questions requiring primary research, and a monitoring checklist.
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How to use

Provide named competitors and dated public evidence such as pricing pages, customer reviews, product docs, or campaign examples.

Example

Example input: three regional payroll providers, pricing screenshots, review excerpts, and a decision about market entry. Expected output: sourced profiles, a comparison matrix, cautious white-space hypotheses, decision implications, and research gaps.

Version history

Version 1

Initial original UMG Prompt Library release.

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