Small Business Content Planner

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Build a practical content plan for Describe the business and its main offer..

AUDIENCE:
Describe the best-fit customer.

PRIMARY BUSINESS GOAL:
Generate qualified conversations.

CUSTOMER QUESTIONS OR EVIDENCE:
List known customer questions.

AVAILABLE CHANNELS:
Website, email, and one social platform

WEEKLY CAPACITY:
Four hours per week

Create:
1. three to five content pillars linked to real customer questions and the business goal;
2. a four-week calendar with topic, angle, format, channel, funnel role, call to action, owner, and estimated effort;
3. a repurposing map showing how one primary asset becomes smaller channel-native pieces;
4. a lightweight production workflow with batching, review, publishing, and reuse steps;
5. a measurement table with leading indicators and business outcomes;
6. a “do not create” list for ideas that do not fit the audience, evidence, or capacity.

Keep the plan realistic for the stated capacity. Avoid daily posting requirements unless capacity supports them. Flag claims that require customer proof.

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